April 20, 2015
Michael Wayland

Jeep wants to ensure drivers that although the Renegade is the smallest vehicle the brand has built, it's still up for urban and off-roading adventures.

Fiat Chrysler Automobiles NV on Friday is launching its first ad campaign for the subcompact SUV in true Jeep fashion, with a national 60-second TV ad featuring adventure-seeking youths driving Renegades down city streets, snowy terrain and beaches.

Unique to the new campaign is its anthem song appropriately titled "Renegades" by emerging Brooklyn band X Ambassadors. The song — co-written by famed music producer Alex da Kid and the band's Sam Harris — will be featured throughout the campaign, including two additional 30-second TV spots that will begin airing next week.


 

Source
The Detroit News