October 06, 2014

One-hundred years after John and Horace Dodge created the Dodge Brothers Motor Car Company, the brothers’ spirit lives on in a new advertising campaign launching this weekend with television spots for the 2015 Dodge Challenger.

The cinematic “Ballroom – They Dreamed Big,” debuting Saturday, Oct. 4, is the first ad in a series that captures the spirit and passion John and Horace Dodge had for making great cars and how their vision for the future is still very much what drives the DODGE BRAND today. The campaign imagines that the Dodge brothers would be very proud of the new 2015 Challenger and upcoming 2015 Dodge muscle cars. Additional television, print and digital ads launch later this year for the 2015 Dodge Charger and 2015 Dodge SRT Hellcats and Viper.
 

Source
Chrysler Media Group