November 08, 2013

The Ram Truck brand celebrated the passion ignited around its “Year of the Farmer” initiative by presenting Clay Sapp, 2012-2013 National FFA President, with a $1 million donation at the 2013 National FFA Convention & Expo in Louisville, Kentucky, Oct. 30.

Ram Truck brand declared 2013 the “Year of the Farmer” during the Super Bowl last February, when its much-talked-about television spot, “Farmer,” kicked off a yearlong initiative to bring national attention to the significance of the American farmer. Ram pledged to donate up to $1 million to FFA for views of the “Farmer” video on the Ram Truck brand website. The brand reached the 10-million-view milestone, equating to the $1 million donation, in less than a week.

“To date, ‘Farmer’ has been viewed online more than 22 million times, underscoring America’s interest in and support for the important role farmers play in our country,” said Reid Bigland, President and CEO, Ram Truck Brand, Chrysler Group LLC. “It is a pleasure to present the check to FFA and to be among thousands of dedicated FFA members who convey the spirit of what we at Ram Trucks value most of all – courage, dignity, integrity and example-setting through hard work.”

Source
Chrysler