Lincoln Motor Co. is tapping Oscar-winning actor Matthew McConaughey to help transform the company and reach a broader audience.
Ford Motor Co.’s luxury brand, which has struggled with sales and delayed introductions in recent years, said Thursday it’s partnering with McConaughey on a two-year deal that will feature the actor in a number of television and digital ads.
Lincoln did not release financial figures of the deal, and said it was too early to discuss the number of spots McConaughey would appear in. The first ads — which begin airing in September — will be centered on the all-new 2015 MKC compact crossover, which will soon hit dealer lots.
Source
The Detroit News