October 27, 2014
Michael Wayland

Fiat Chrysler Automobiles NV is launching a new quadrilingual advertising campaign to benchmark the 2015 Chrysler 200 against its foreign counterparts.

The first ad for the new "Ready to Take on the World" campaign kicked off Sunday morning as the Detroit Lions took on the Atlanta Falcons in London, and it may have flabbergasted some viewers at first.

The spot starts in Japanese with subtitles describing different quality and technology characteristics of what the voiceover actor believes to be a Japanese vehicle, before realizing that he's actually describing the all-new 200. The ad then shifts to an English voiceover introducing the all-new Chrysler 200: "Reliability is now an American thing. Introducing the all-new Chrysler 200, America's Import."

Source
The Detroit News