General Motors Co.’s storied Cadillac luxury brand, which will open a headquarters in New York City next spring, also has big plans for a marketing and communication splash early next year.
Cadillac has sharpened its focus and plans to build upon three brand “values:” bold, optimistic and sophisticated, said Uwe Ellinghaus, Cadillac’s global chief marketing officer.
Advertising and marketing in 2015 will have a new look and feel, plus global consistency and CONTINUITY as Cadillac works to build itself a premier global luxury brand, Ellinghaus said in a recent interview.
Source
The Detroit News