More than 1 million people have purpled their profiles in support of World Cancer Day, making Chevrolet’s $1 million contribution to the American Cancer Society a reality. The contribution will help ensure cancer patients and their families have access to needed services like transportation to and from cancer treatment or a free place to stay while receiving treatment away from home.
The Purple Roads initiative began January 27 and received a boost from an emotional 60-second spot, aired during the first quarter of Super Bowl XLVIII on Sunday.
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GM News