A familiar Detroit voice is driving the latest Chevrolet ad campaign.
Kid Rock’s 2010 anthem “Born Free” accompanies a new television spot for the Chevy Summer Drive series, which aims to show “how Chevrolet is woven into the fabric of Summer in America,” according to Detroit ad developer Agency 720.
The commercial, which is running nationally in 30-second and 60-second formats, was rolled out in some markets earlier this month and went into wide rotation during last week’s Fox broadcast of the Major League Baseball All-Star Game. The ad is scheduled to run through Labor Day.
Source
Detroit Free Press