The Jeep that wasn't "Jeep enough" is finding its place atop the brand's lineup a year after driving into dealerships.
The Cherokee, which many Jeep enthusiasts criticized due to its non-boxy design and sleek headlamps, led the SUV brand's sales in September and is carving a place for itself in the midsize sport utility and crossover vehicle segment.
"People are blown away with the whole package," Jeep marketing director Jim Morrison said in a recent phone interview. "We're getting a lot of new, conquest buyers out of imports and domestics."
Source
The Detroit News