General Motors Co. is betting big that it can grow the ailing midsize pickup segment. It will reveal its solution Wednesday at the LA Auto Show: a stylish, sporty and more fuel-efficient 2015 Chevrolet Colorado.
The newly redesigned Colorado will return to showrooms in fall 2014 after going out of production in summer 2012.
“The vision for our midsize truck was really very simple: to produce the most capable, versatile and fuel-efficient midsize pickup truck America has ever seen,” said Alan Batey, senior vice president for global Chevrolet.
The move is seen as a gamble by some in the industry: The market for smaller pickups has shrunk from a peak of about 1.4 million sales in 1986: Last year, sales totaled fewer than 265,000.
Source
The Detroit News