You don't have to be a car junkie to get a job at General Motors' new software innovation center in Warren, but you might have to be a coding guru -- and software experts are in short supply.
GM announced Monday that it plans to add 1,500 software development and data management jobs at its Warren Tech Center as part of its effort to in-source 90% of its IT work.
The move catapults the automaker into a recruiting thicket crammed with the world's most innovative high-tech companies -- all competing to hire a limited number of software engineers coming out of college or mid-career retraining programs.
In a competition with companies such as Amazon, Facebook and General Electric, GM will fight for recent college graduates and experienced software professionals with an eye toward reducing its digital bureaucracy.