Ford researchers are experimenting with vehicles that produce as much as 250 gigabytes of data per hour, which the company believes it can use to strengthen its business and reduce environmental impact.
"There are so many amazing possibilities to consider for the future impact of data," said John Viera, global director of sustainability and vehicle environmental matters, in a press release touting the company's efforts to use Big Data to "stay green." "The possibilities are not only exciting, they are, in fact, almost endless," Viera said.
Ford launched its Research and Innovation Center 15 years ago; its team is comprised of scientists, mathematicians, computers modelers, and other researchers. The group uses the latest in analytics to identify potential risks and opportunities to minimize Ford's environment impact, as well as improve its profitability.