August 18, 2014
Michael Martinez

Ford Motor Co. CEO Mark Fields got a little wet for a good cause on Friday.

The automaker’s top executive took the popular ALS Ice Bucket Challenge, a social media phenomenon that is raising money and awareness to help fight amyotrophic lateral sclerosis, also known as Lou Gehrig’s Disease.

As part of the challenge, participants are supposed to donate money as well as videotape themselves dumping a bucket of ice water over their heads. They’re then supposed to challenge other people to do the same.


 

Source
The Detroit News