To celebrate the 50th anniversary of Mustang and its influence on popular culture, Ford Motor Company and Hard Rock Hotels & Casinos have teamed up through the ICON50 program to name 10 up-and-coming artists who are breaking new ground and setting the stage for the future in the music industry.
Like music, which has the power to transcend generations, help define popular culture and ignite movement, Ford Mustang inspires a sense of freedom, independence and adventure.
“Hard Rock is the perfect collaborator to explore music as part of popular culture and to identify trends that will shape the industry’s future,” said Melanie Banker, Mustang brand manager, Ford Motor Company. “For five decades Mustang has represented some of the best of American popular culture, and since the early ’70s Hard Rock has embodied that same spirit – one deeply rooted in rock ’n’ roll culture while evolving with the ever-changing music landscape and inspiring fans along the way.”