Ford and the American Humane Association have teamed up in a new pet safety campaign to remind pickup truck drivers that dogs should never ride in the bed of a pickup truck. Called “Dogs Ride Inside,” the campaign reminds all drivers that simple, basic actions can prevent serious injury or death while transporting a beloved family pet.
“It is estimated that 100,000 dogs die each year riding in truck beds” said Dr. Robin Ganzert, president and CEO of American Humane Association, the country’s first national humane organization. “Unfortunately, we have all seen dogs riding in the bed of a pickup truck, which is an extremely dangerous way to transport your pet.”
“As America’s truck leader, this is an issue that’s close to the heart for us,” said Doug Scott, Ford Truck Group Marketing Manager. “We’re not asking that people go to onerous lengths while driving with pets, but even the smallest steps can make a difference in keeping all passengers in our vehicles safe.”