The Fiat 500L was introduced to U.S. buyers with TV commercials that featured a Paul Revere character storming the colonial countryside on horseback, excitedly hollering that the Italians were coming.
Don’t bet on anything similar in touting Fiat Chrysler Automobiles’ upcoming import to America. We’re not talking Alfa Romeo or Maserati, here. This time, it’s a Jeep.
Starting late this year, the subcompact Jeep Renegade will begin arriving in U.S. dealerships. Fiat Chrysler plans to build the Jeep alongside the upcoming Fiat 500X at a Fiat plant in Melfi, Italy.
Source
Pittsburgh Post-Gazette