While the Dodge Challenger trailed both the Ford Mustang and Chevrolet Camaro in January sales, the numbers from the first month of 2015 are a very clear sign that the 2015 Challenger has led to a big spike in muscle car sales for the Chrysler Group – one which is likely to continue as we get into the summer.
Over the past 37 months (dating back to January 2012), the Dodge Challenger has ranked third in muscle car sales all but one time. In the modern era of the Challenger, it has never led the segment in sales and the only time that it was second came back in September 2014, when the Challenger outsold the Mustang, but fell short of the Camaro. Because of this, the muscle car sales race coverage doesn’t touch much on the Challenger, but since the 2015 models began reaching dealerships late last year, the sales numbers for the brawny Mopar muscle car has been consistently strong.
While the Dodge Challenger might not pose a real risk to the Mustang and Camaro, the continued success of the 2015 models is something that should be noted by everyone in the industry.