October 1, 2013 , Auburn Hills, Mich. - Chrysler Group LLC will launch a month-long campaign to add its voice to the nation-wide effort to raise awareness about the importance of early detection, treatment and prevention of breast cancer. The campaign will run in conjunction with Breast Cancer Awareness Month, which begins October 1.
During the month-long campaign, the Company will conduct a series of informational seminars for its employees with health plan partners Blue Cross Blue Shield of Michigan and Henry Ford Health System. Employees will also be able to schedule screenings at various nearby Company locations.
In order to raise general awareness, the Company will distribute pink "Chrysler Cares" wrist bands to all employees and will illuminate its Auburn Hill, Mich. headquarters tower and glass Pentastar that adorns it pink during the observance.