It has been nine decades since Walter P. Chrysler founded the car company that bears his name, and today, as it was in the beginning, Chrysler is on the forefront of design and innovation.
By being a leader in these areas, Chrysler has made cutting edge vehicles that are both stylish and fun to drive for customers.
These traits of innovation and cutting edge design at an affordable price can be found today in the Chrysler 200, Chrysler 300 and Chrysler Town & Country.
These modern-day models draw upon the foundation laid more than 90 years ago by Walter P. Chrysler, who was leading Maxwell Motors in 1924 and released the first automobile to carry the Chrysler name, the Chrysler Six. The car featured a six-cylinder engine and four-wheel hydraulic brakes.
This spirit of innovation – and providing a safe vehicle at a fair price – continued after Chrysler founded Chrysler Corporation in 1925.
“He wanted to be a player in the industry,” said FCA US Manager of Historical Archives Brandt Rosenbusch, who stated that Chrysler focused on continuous improvement, firm engineering and building a safe vehicle at a fair price. “He always hoped to have a car bearing his name.”
The company soon introduced cars named after their top speed, such as the Chrysler 72 and the high-end Imperial model that competed against Cadillac.
Source
FCA US Blog