October 17, 2014
Melissa Burden

General Motors Co.'s Chevrolet brand will showcase performance concepts of several cars during the Specialty Equipment Market Association (SEMA) Show next month in Las Vegas.

GM's largest brand on Thursday, from its Heritage Center here, revealed some of the vehicles it intends to show at the large trade show, which is closed to the public. Chevy will showcase an SS Sport, two Sonic concepts, an Impala Blackout concept and a variant of the Cruze RS during SEMA, Nov. 4-7.

"We really want to become the brand of choice when it comes to personalization, performance and capability," said Jim Campbell, GM's U.S. vice president of performance vehicles and motorsports. "When it comes to personalization, or individualization, or customization, that's really important because people really want to express their personalities."

Source
The Detroit News