October 07, 2014
Hannah Lutz

Cadillac and American Airlines are teaming up to offer travel benefits to the airline’s frequent fliers and encourage test drives of the luxury brand’s lineup through a new marketing partnership.

The partnership unveiled today features aprogram that transports AAdvantage’s invitation-only ConciergeKey members to their next flight in the seat of a Cadillac. In addition, all AAdvantage members, regardless of status, will eventually be able to earn miles for test-driving a Cadillac.

The program was launched last week at Los Angeles International Airport. Airport employees give ConciergeKey members a lift in a Cadillac CTS, SRX or Escalade, helping them make a tight flight connection.

Source
Automotive News