Cadillac and American Airlines are teaming up to offer travel benefits to the airline’s frequent fliers and encourage test drives of the luxury brand’s lineup through a new marketing partnership.
The partnership unveiled today features aprogram that transports AAdvantage’s invitation-only ConciergeKey members to their next flight in the seat of a Cadillac. In addition, all AAdvantage members, regardless of status, will eventually be able to earn miles for test-driving a Cadillac.
The program was launched last week at Los Angeles International Airport. Airport employees give ConciergeKey members a lift in a Cadillac CTS, SRX or Escalade, helping them make a tight flight connection.
Source
Automotive News