DETROIT – Last year, users of MapMyFitness apps ran more than 500 million miles in the United States. In a recent survey, 71 percent of those users said they drove to a specific location to start their workouts, which means Americans are constantly looking for new, challenging and more scenic routes.
Now, Buick is partnering with MapMyFitness, an Under Armour company, for the nationwide “Runs Worth the Drive Challenge” to help runners find, record and share their favorite routes, while also learning how vehicles like the Buick Verano fit into an active lifestyle.
Buick is the first automaker to partner with MapMyFitness to create a challenge.
“We know personal lifestyle activities play an important role in the decision process when consumers are shopping for a new vehicle,” said Sandra Moore, Buick marketing director. “This challenge provides a fun opportunity for us to help MapMyFitness members share their passion with the community and at the same time see how the Verano is ideally suited for them.”