Chevrolet marketing boss Tim Mahoney said Bolt is a terrific name for an electric car even if it is almost indistinguishable from the Volt name that Chevy already uses for an extended-range electric on sale now.
Mahoney said he approved the Bolt name, and said, "the decision is made. The name won't be changed."
The Bolt, unveiled in January at the Detroit auto show, will be a pure electric vehicle with a range of 200 miles. Some reports have said a change has been discussed to avoid confusion between the coming Bolt and Chevy Volt now on sale.
But those reports are wrong; Bolt's a keeper, Mahoney told USA Today. He said there are "synergies" between the sound-alike names, and the image association between Bolt and Volt "connotes good things."
Source
Detroit Free Press