May 12, 2014
Adam Levine-Weinberg

Many truck enthusiasts are eagerly anticipating Ford Motor Company's (NYSE: F  ) upcoming 2015 F-150. The newest version of America's best selling pickup will offer a big improvement in fuel economy thanks to its increased usage of lightweight aluminum in the body.

With a potentially revolutionary product coming to market later this year, it would not be all that surprising if demand for the 2014 Ford F-150 were slowing down. That's especially true because most of Ford's competitors -- including top rival General Motors (NYSE: GM  )  -- have launched new pickup designs in the last year or two.

However, no demand slowdown has materialized. In fact, Ford has been able to maintain its market share and grow sales while limiting incentives and boosting average transaction prices. Demand is so strong that the company is looking for ways to build more 2014 Ford F-150s -- something that would definitely help the company's earnings this year.

Source
The Motley Fool